Postmodernist marketing

نویسندگان

چکیده

برای دانلود رایگان متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Postmodernist Study of the Internet

The point of departure is that the activities associated with the Internet are organizational and societal activities taking place within a given historical context. As such they can profit from sociological theories such as postmodemism. Postmodemism can be seen as a reaction to some signal failures of modernism and the modernity project. It is very much a socio-cultural and philosophical syst...

متن کامل

Freud’s social theory: Modernist and postmodernist revisions

Acknowledging the power of the id-drives, Freud held on to the authority of reason as the ego’s best tool to control instinctual desire. He thereby placed analytic reason at the foundation of his own ambivalent social theory, which, on the one hand, held utopian promise based upon psychoanalytic insight, and, on the other hand, despaired of reason’s capacity to control the self-destructive elem...

متن کامل

The Open Source Singularity: A Postmodernist View

A philosophical meditation on the open source movement as a mechanism for the design and distribution of software is presented. As a development paradigm, the open source method is depicted as being a radical novelty in the gamut of engineering phenomena and an exemplary metaphor for postmodernist design.

متن کامل

Interpretivism in IS - a Postmodernist (or Postpositivist?) Knowledge Theory

This paper explores the association between postmodernism and interpretivism. The paper’s objective is to show that the interpretivist research paradigm shows very clear postmodernist traits. After defining the two concepts the paper attempts to answer the research question whether interpretivism is a typical postmodernist approach to Information Systems science and research. The paper is conce...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: Issues in Ethnology and Anthropology

سال: 2016

ISSN: 2334-8801,0353-1589

DOI: 10.21301/eap.v10.i1.7